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📊 ROI তুলনা: Facebook vs TikTok Ads (Shopify স্টোরের জন্য)

Daily Findz

26 May, 2025

Facebook vs TikTok Ads ROI

📊 ROI তুলনা: Facebook vs TikTok Ads (Shopify স্টোরের জন্য)

দিক	Facebook Ads	TikTok Ads
CPC (Cost Per Click)	তুলনামূলক বেশি	তুলনামূলক কম
CTR (Click Through Rate)	মাঝারি	অনেক বেশি (ভাইরাল সম্ভাবনা)
Conversion Rate	ভালো (২৫+ বয়স)	তরুণদের মধ্যে কম (Impulse buy)
ROI	সাধারণত 2x–5x	1.5x–4x
Best For	ব্র্যান্ড বিল্ডিং, স্কেলিং	নতুন প্রোডাক্ট টেস্ট, ভাইরাল মার্কেটিং
Ad Type	Image/Video + Text CTA	Short-form Creative Video (UGC)

✅ কখন Facebook বেছে নিবেন:

টার্গেট অডিয়েন্স বয়সে ২৫–৪৫ বছর
Lookalike Audience ও Retargeting দরকার
লং-টার্ম ব্র্যান্ড বিল্ড করতে চান

✅ কখন TikTok বেছে নিবেন:

পণ্য ভাইরাল হওয়ার সম্ভাবনা রাখে
টার্গেট অডিয়েন্স ১৬–৩০ বছর
UGC কনটেন্ট টেস্ট করতে চান

🎯 ROI বাড়ানোর টিপস:

A/B টেস্টিং করুন — বিভিন্ন অ্যাড কনটেন্ট ও টার্গেট অডিয়েন্স
Retargeting চালু রাখুন
UGC কনটেন্ট ব্যবহার করুন
Pixel Integration সঠিকভাবে বসান

🔢 ROI ক্যালকুলেটর:

আপনার অ্যাড খরচ ($): মোট বিক্রি ($):

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